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Published by McGraw-Hill College
ISBN 10: 0070068798ISBN 13: 9780070068797
Seller: SecondSale, Montgomery, IL, U.S.A.
Book
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by McGraw-Hill College
ISBN 10: 0070068798ISBN 13: 9780070068797
Book
Condition: Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Published by McGraw-Hill Education, 1994
ISBN 10: 0070068798ISBN 13: 9780070068797
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Book
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by McGraw-Hill Education (ISE Editions), 1994
ISBN 10: 0071138501ISBN 13: 9780071138505
Seller: Book Express (NZ), Wellington, New Zealand
Book
Paperback. Condition: Good. 896 pages. Cover worn and curledThis text introduces students to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit or ganizations. The style is friendly and inviting without compromis ing academic strengths. The text presents hundreds of examples th at hold the students' interest while helping them understand the principles of contemporary marketing. Each chapter is framed by F acing A Marketing Challenge and A Case For Critical Thinking: Mee ting A Marketing Challenge - thought-provoking scenarios from rea l companies that let students examine and emulate decisions faced by marketing executives.
Published by McGraw-Hill College 0
ISBN 10: 0070068798ISBN 13: 9780070068797
Seller: Mispah books, Redhill, SURRE, United Kingdom
Book
hardcover. Condition: Good. Good. book.