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Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules―tested and proven―in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line―without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks ―this book is for anyone who influences the course and attitude of your company.
"synopsis" may belong to another edition of this title.
From the Inside Flap:
Too Much Revenue?
Have you ever known a company to be in trouble because of too much money coming in? Of course not. The best way of beefing up the bottom line is to feed the top line. Jon Spoelstra, one of America's top sports marketers, offers provocative ideas that will help boost both your top and bottom line. Jon's 17 Ground Rules will show you how to
· Think differently about Marketing Outrageously and understand why it's the safest way to go.
· Use Jon's famous "rubber chicken" method to get people going down the slippery slope to sales success.
· Scoop cream off the top that will impact both your top and bottom lines.
· Differentiate yourself from your competitors.
· Use the big question "What's It Going to Take?" to challenge the thinking of those you work with - and to dramatically increase sales.
This book is not just for sales and marketing folks - it's for anyone who influences the course and attitude of your company. Get all your employees on the same page with this book. It will transform their thinking about increasing revenue.
About the Author:
Have you ever known a company to be in trouble because of too much money coming in? Of course not. The best way of beefing up the bottom line is to feed the top line. Jon Spoelstra, one of America's top sports marketers, offers provocative ideas that will help boost both your top and bottom line. Jon's 17 Ground Rules will show you how to
· Think differently about Marketing Outrageously and understand why it's the safest way to go.
· Use Jon's famous "rubber chicken" method to get people going down the slippery slope to sales success.
· Scoop cream off the top that will impact both your top and bottom lines.
· Differentiate yourself from your competitors.
· Use the big question "What's It Going to Take?" to challenge the thinking of those you work with - and to dramatically increase sales.
This book is not just for sales and marketing folks - it's for anyone who influences the course and attitude of your company. Get all your employees on the same page with this book. It will transform their thinking about increasing revenue.
Jon Spoelstra has been general manager of the Portland Trail Blazers, president of the New Jersey Nets, and president of Mandalay Baseball Properties. Author of the non-fiction Ice to the Eskimos and Success is Just One Wish Away―and Red Chaser, a historical mystery, Jon is now a writer, speaker and consultant.
"About this title" may belong to another edition of this title.
- PublisherBard Press
- Publication date2011
- ISBN 10 1885167733
- ISBN 13 9781885167736
- BindingPaperback
- Edition number2
- Number of pages276
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Book Description Softcover. Condition: New. Increasing your sales with marketing ideas that break through the clutter and get your customer's attention.Tom Peters says, "Jon Spoelstra knows his stuff."Pat Williams, founder of Orlando Magic says, "I consider Jon the top marketer in the world."The Wall Street Journal says, "Mr. Spoelstra is one of those guys who thinks 'out of the box'."In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention.His 17 Ground Rules-tested and proven-in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line-without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks -this book is for anyone who influences the course and attitude of your company. Seller Inventory # DADAX1885167733
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