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Making Ads Pay: Timeless Tips for Successful Copywriting - Softcover

Caples, John

 
9781607965664: Making Ads Pay: Timeless Tips for Successful Copywriting
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ISBN 10: 1607965666 ISBN 13: 9781607965664
Publisher: www.bnpublishing.com, 2013
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A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

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  • Publisherwww.bnpublishing.com
  • Publication date2013
  • ISBN 10 1607965666
  • ISBN 13 9781607965664
  • BindingPaperback
  • Number of pages258
  • Rating

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9780486486017: Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)

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ISBN 10:  048648601X ISBN 13:  9780486486017
Publisher: Dover Publications, 2011
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  • 9780486215754: Making Ads Pay

    Dover ..., 1957
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