Items related to The Business of Children's Entertainment
For the past 20 years, toy manufacturers have subsidized the development of children's television programming. The result has been the increased commercialization of children's popular culture; the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing upon historical and economic data and case studies of the media marketplace, this book examines how children have been developed into both an audience and a consumer group.
"synopsis" may belong to another edition of this title.
About the Author:
Norma Odom Pecora, PhD, teaches in the School of Telecommunications at Ohio University. Her areas of interest include issues of gender and childhood; topics that inform the courses she teaches and her research work. She is currently working on the contribution of popular culture to the construction of identity in young girls.
Excerpt. © Reprinted by permission. All rights reserved.:
1. Children Become Consumers
2. Children Become Audiences
3. The Industries: Television and Toy
4. Case Studies: Smurfs and He-Man and ThunderCats
5. Alternatives
6. The Media Marketplace
7. International Expansion
8. Consequences
2. Children Become Audiences
3. The Industries: Television and Toy
4. Case Studies: Smurfs and He-Man and ThunderCats
5. Alternatives
6. The Media Marketplace
7. International Expansion
8. Consequences
"About this title" may belong to another edition of this title.
- PublisherThe Guilford Press
- Publication date1997
- ISBN 10 1572302801
- ISBN 13 9781572302808
- BindingHardcover
- Edition number1
- Number of pages190
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The Business of Children's Entertainment
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ISBN 10: 1572302801
ISBN 13: 9781572302808
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The Business of Children's Entertainment
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The Business of Children's Entertainment (The Guilford Communication Series)
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The Business of Children's Entertainment
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(1998)
ISBN 10: 1572302801
ISBN 13: 9781572302808
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Book Description Hardcover. Condition: Fine. 1st Edition. 1572302801 TV 040850 First ed. Previously privately owned. Like new red cloth hardcover. Jacket has only slight wear and is covered in a protective fold-on cover. 190pp. Seller Inventory # 040850
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The Business of Children's Entertainment (The Guilford Communication Series)
Published by
Guilford Press
(1998)
ISBN 10: 1572302801
ISBN 13: 9781572302808
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781572302808. Seller Inventory # 9944171
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The Business of Children's Entertainment
Published by
Guilford Press
(1998)
ISBN 10: 1572302801
ISBN 13: 9781572302808
Used
Hardcover
Quantity: 1
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781572302808. Seller Inventory # 8657903
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