Saying the Right Thing: A Business Parable : The Four Secrets of Powerful Communication - Hardcover

Complex studies abound that analyze the causes and consequences of poor or ineffective communication, but DiZazzo conveys in this short, simple parable how intentions can go awry and what must be done to prevent or correct miscommunication. DiZazzo, who consults and conducts seminars on communication, has also written Corporate Television (1990) and Corporate Scriptwriting (1992). Using the story of Gloria (who is having trouble at work with her staff accountant and at home with her husband, who has forgotten her birthday) and her 17-year-old son (who wants to have his ear pierced), DiZazzo shows how these troubles are the result of poor communication or exacerbated by the lack of communication. In a dream, Gloria discovers the "four essential communication strategies" --learning to focus her message, magnify the listener's attention, penetrate the listener's personal barriers, and listen with clarity. David Rouse