Items related to Letters from the Avant-Garde: Modern Graphic Design
Letters from the Avant-Garde presents designs for business?ephemera -- including stationery, envelopes, postcards, and?business cards -- created by F.T. Marinetti, André?Breton, Herbert Bayer, Kurt Schwitters, El Lissitzky, Mies van der Rohe,?Jan Tschichold, Ladislav Sutnar, Laszlo Moholy-Nagy, and many others.?
?Working in Europe and the U.S. between 1909 and 1950, these designers used?printed stationery to project the public identities of avant-garde?movements to an international community, disseminating modernist theory?and practice around the globe via the postal service. Letters from the?Avant-Garde features over 150 illustrations, in color and black and?white, of printed ephemera from the collections of Elaine Lustig Cohen and?other sources. Letters from the Avant-Garde is an invaluable?resource for all those interested in graphic design, typography, and the?history of modernism.?
?Critical essays show how artists and designers mobilized the techniques of?commercial communication to promote their ideals and ambitions. Gathered?together for the first time, the materials presented in this book are?typographic self-portraits of the most influential people and institutions?in the development of modern design.?
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About the Author:
Ellen Lupton is one of America's preeminent design educators. Her books include Skin , Inside Design Now , and Mixing Messages , among others. She is currently director of the design program at Maryland Institute of Art and Design.
Review:
A wonderful collection of letterhead designs...the reader is the beneficiary of [Cohen's] perserverance....Cohen and Lupton present a visual treat for lovers of the avant garde and design in general. Ellen Lupton, a gifted writer on deisgn issues, manages to present the chronology of the various movements along with their major players in a way that encourages comparison across the usual temporar and geographic boundaries. Angelynn Grant Communication Arts
The book makes a marvelous anthology, reproducing not only the most celebrated designs, but many not seen before. Richard Hollis, Eye
The book makes a marvelous anthology, reproducing not only the most celebrated designs, but many not seen before. Richard Hollis, Eye
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- PublisherPrinceton Architectural Press
- Publication date1997
- ISBN 10 1568980523
- ISBN 13 9781568980522
- BindingPaperback
- Number of pages96
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