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Public Speaking: The Evolving Art (with MindTap Speech, 1 term (6 months) Printed Access Card) (MindTap Course List) - Softcover

 
9781337090568: Public Speaking: The Evolving Art (with MindTap Speech, 1 term (6 months) Printed Access Card) (MindTap Course List)
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Combining time-test techniques with the latest digital resources, Coopman and Lull's PUBLIC SPEAKING: THE EVOLVING ART, 4th Edition, gives you the tools and knowledge to become a confident, competent, and ethical public speaker in today's media-driven society. Four peer mentors bring text concepts and strategies to life with seamlessly integrated video and animation segments that highlight strategies for successful public speaking. Examples from popular culture include analysis of the public speaking success of Bernie Sanders, Malala Yousafzai, and others, while "Apply It" boxes help you put what you learn into practice outside the classroom. In addition, the text is also available with MindTap Speech, a highly customizable, student-focused online learning platform that combines all of your resources -- readings, multimedia, activities, and assessments -- into a singular Learning Path that guides you through the course.

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About the Author:
Stephanie J. Coopman (Ph.D., University of Kentucky) is Professor of Communication Studies at San Jose State University. She served as department chair for five years and chair of the SJSU University Council of Chairs and Directors for three years. In addition to teaching public speaking since the start of her career, she has conducted numerous training sessions on public speaking and communication pedagogy. Professor Coopman has published her research in a variety of scholarly outlets, including FIRST MONDAY, COMMUNICATION EDUCATION, WESTERN JOURNAL OF COMMUNICATION, COMMUNICATION YEARBOOK, AMERICAN COMMUNICATION JOURNAL, JOURNAL OF BUSINESS COMMUNICATION, and MANAGEMENT COMMUNICATION QUARTERLY. She contributes 20 percent of her royalties from the sale of PUBLIC SPEAKING: THE EVOLVING ART to the Robert R. Zimmermann "Dr. Bob" Scholarship fund for students and the Dr. Robert R. "Dr. Bob" Zimmermann Endowed Teaching Chair Award for faculty at Delta College in University Center, Michigan.

James Lull (Ph.D. University of Wisconsin-Madison) is Professor Emeritus of Communication Studies at San Jose State University. Winner of the National Communication Association's Golden Anniversary Monograph Award, he has taught public speaking for more than twenty-five years. An internationally recognized leader in media studies, cultural analysis, and evolutionary communication, Professor Lull is the author or editor of twelve books with translations into many languages as well as articles published in the top journals in the field. Dr. Lull holds honorary doctorates and professorships from several universities in Europe and Latin America where he regularly gives plenary addresses and seminars.

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  • PublisherCengage Learning
  • Publication date2017
  • ISBN 10 1337090565
  • ISBN 13 9781337090568
  • BindingPaperback
  • Edition number4
  • Number of pages416
  • Rating

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