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Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
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Windy Dryden is Professor of Psychotherapeutic Studies at Goldsmiths College, London
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- PublisherRoutledge
- Publication date2017
- ISBN 10 1138972665
- ISBN 13 9781138972667
- BindingPaperback
- Edition number1
- Number of pages248
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Kaynak, Erdener Jansson, HansAuthor Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic t. Seller Inventory # 595445142
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