Greed to Green: The Transformation of an Industry and a Life - Softcover

David Gottfried has dedicated the past decade to creating organizations and coaching real estate development projects that strive to lessen our global reliance on limited natural resources and wasteful practices, while boosting our quality of life, economic profitability. His previous decade of work experience was in commercial real estate development and construction management. David has worked on projects totaling over ten million square feet. David is the President of WorldBuild Technologies Inc., based in Berkeley, California. Since the firm's founding in 1994, WorldBuild has served as the sustainable development consultant for many of the leading and award winning sustainable building organizations and development projects in the United States. Representative clients include: Starbucks, DreamWorks SKG, Stanford University, Williams-Sonoma, Genentech, the State of California and San Diego Gas & Electric. David is the Founder of the U.S. Green Building Council. The USGBC is the main green building organization in the U.S., now with approximately 3500 organizational members from all sectors of the building industry. He is also the Founder of the World Green Building Council, with councils being developed in eight countries. David is the founding Chairman of ASTM's Green Building Committee and the Managing Editor of the U.S. DOE and EPA funded Sustainable Building Technical Manual. David received his degree in Engineering and Resource Management from Stanford University. He is a frequent lecturer for Stanford's Civil Engineering Department and Business School. David has published numerous articles and conducted hundreds of speeches worldwide. He is the recipient of the Environmental Enterprise Award from the Peninsula Conservation Center in Silicon Valley.

A business organization's obligations to its shareholders create a bottom-line mentality that often seems at odds with social responsibility, but this author argues that conscientious companies actually fare better over the long haul. Gottfried has struggled with the difficulties of creating a profitable business that utilizes sustainable resources and provides healthy products to consumers. He was a successful commercial real estate developer in the 1980s who took on the building and construction industry to become the leading proponent of energy efficiency in large buildings. His U.S. Green Building Council implements innovative real-world solutions for environmentally responsible and healthy workplaces. --David Siegfried, Booklist Copyright © American Library Association. All rights reserved

A remarkable story of a remarkable transformation. David Gottfried's efforts transform[ed] the building industry and himself. Amory Lovins, Cofounder and CEO Rocky Mountain Institute, coauthor of Natural Capitalism Gottfried led the way into the uncharted territory of environmentally responsible construction. Be inspired to create your own legacy. Ray Anderson, Founder and Chair, Interface, Inc., author Mid-Course Correction. In sharing a life well-directed, we know that everything is possible if we love the world as David has. --Paul Hawken, Author of Ecology of Commerce and Growing a Business, coauthor of Natural Capitalism