Product Development For The Service Sector: Lessons From Market Leaders - Hardcover

• What is your organization's success rate at new service development?
• Are you reaching the market fast enough?
• For the amount of money you spend on new service development, are you getting the kind of results you expect?
• Do you feel that your competitors are better at new service development than you are?
• Do you believe that your organization could do a better job of approaching the entire process?

If the answers to these questions leave you with an uneasy feeling about how your company measures up, then you need to read this book. In Product Development for the Service Sector, Robert Cooper and Scott Edgett apply their pioneering approaches to product development to the issues, challenges, and opportunities facing service companies in today's turbulent and fickle marketplace. Featuring powerful diagnostic tools and showcasing best practices from market leaders around the world Product Development for the Service Sector will show you, step-by-step, how to achieve a disciplined service development process and gain a competitive edge.

Dr. Robert Cooper

Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled the world's most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.
Dr. Scott Edgett

Dr. Scott J. Edgett is internationally recognized as one of the world's top experts in product innovation and is the pioneer of portfolio management for product innovation. He is a high profile speaker and sought-after executive advisor on product innovation. Dr. Edgett has extensive experience advising large multinational clients in a variety of industries, principally focusing on issues affecting innovation leadership and capability. He is credited with helping business executives and innovation professionals successfully implement world-class innovation processes that have generated outstanding results. His speaking engagements and professional work have taken him around the globe to work with some of the world's best innovators and companies among the Fortune 1000.