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Following an exercise that helps readers determine their own creative strengths and weaknesses, Moser-Wellman goes into detail on each of her five traits and offers concrete suggestions for integrating them into the corporate environment. As epitomized by Ray Kroc of McDonald's, for example, Seers can learn to "create a plethora of possible business solutions and to predict the uncharted territory of their industry and company." By combining real-world examples and implementation ideas with her own incisive perspective, Moser-Wellman provides advice that should appeal to anyone who believes there is more to a job than uninspired, rote behavior. --Howard Rothman
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