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The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.
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- PublisherRoutledge
- Publication date1990
- ISBN 10 0415046726
- ISBN 13 9780415046725
- BindingPaperback
- Edition number2
- Number of pages220
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