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Advance Praise for Bang!
“Linda Kaplan Thaler is the best and the brightest mind to come into advertising in the last dozen years. A consulting firm would charge millions for the secrets revealed in Bang! If you want to move your business—and fast—buy Kaplan Thaler and Koval’s amazing book. Take notes.” —James Patterson, bestselling author, former CEO of J. Walter Thompson North America
“In the techno-age of no personality, Bang! explodes with advice, anecdotes, and insight. Like the original Big Bang, it keeps on going.” —Faith Popcorn, bestselling author, futurist
“Linda Kaplan Thaler and Robin Koval ‘get it’ from every angle. This book is full of extraordinary insight on effective message delivery.” —Gordon Bethune, Chairman and CEO, Continental Airlines
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