The Challenge of Communicating: Guiding Principles and Practices - Softcover

Engleberg, Isa N.; Wynn, Dianna R.

9780205554768: The Challenge of Communicating: Guiding Principles and Practices

Softcover

ISBN 10: 0205554768 ISBN 13: 9780205554768

Publisher: Pearson, 2007

The Challenge of Communicating: Guiding Principles and Practices applies a unique framework of key elements and guiding principles to all communication contexts while engaging readers with practical examples and realistic advice based on contemporary communication research. The seven guiding principles are derived from universal axioms found in communication literature and are used as the foundation for content. Regardless of the context (interpersonal, group, or presentational), these elements and principles will help readers make effective decisions about the communication challenges, select appropriate strategies that effectively address those challenges, and apply the skills they need to achieve their communication goals. This book also provides lively, relevant, and engaging content as well as activities and assessments in every chapter.

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From the Back Cover:

The Challenge of Communicating: Guiding Principles and Practices

Isa N. Engleberg, Prince George 's Community College

Dianna R. Wynn, Courtroom Intelligence

The Challenge of Communicating: Guiding Principles and Practices applies a unique framework of key elements and guiding principles to all communication contexts while engaging students with practical examples and realistic advice based on contemporary communication research. The seven guiding principles in the table below, derived from universal axioms found in communication literature, are used as the foundation for this book’s content. Regardless of the context (interpersonal, group, or presentational), these principles will help students make effective decisions about the communication challenges, select appropriate strategies that effectively address those challenges, and apply the skills they need to achieve their communication goals.

The Key Elements, Axioms, and Guiding Principles of Human Communication:

Key Elements of Communication	Communication Axioms	Guiding Principles of Human Communication
Self	Communication Is Personal	Recognize how your characteristics and attitudes affect the way you communicate.
Others	Communication Is Relational	Understand, respect, and adapt to other communicators.
Purpose	Communication Is Intentional	Determine your communication goal.
Context	Communication Is Contextual	Adapt to the communication circumstances and setting.
Content	Communication Is Symbolic	Select appropriate message content.
Structure	Communication Is Structured	Organize message content.
Expression	Communication Is Irreversible	Plan how to convey your message to others.