A complete, insider's guide to the magazine industry, for anyone interested in the business.This book provides a timely, all-inclusive look at this alluring business. It explores advertising, marketing, circulation principles, production, and editorial techniques in detail. It examines the current state of the industry -- social, technological and economic. Part of the Allyn & Bacon Series in Mass Communication.Media professionals, students, and anyone interested in the magazine industry.
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- PublisherAllyn & Bacon
- Publication date1996
- ISBN 10 0205166121
- ISBN 13 9780205166121
- BindingPaperback
- Edition number1
- Number of pages310
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