Buying Having and Being - Softcover

Buying, Having, and Being includes a lively and varied selection of articles pulled from The Washington Post. The articles, authored by the Washington Post Writers Group, and edited by Michael R. Solomon, take a variety of perspectives on business, marketing, and consumer behavior, and cover many of the hot or controversial issues in marketing today. Many of the articles deal with global marketing issues such as the new mood among Japanese consumers, the effect of satellite TV on Asian countries, and how one Midwestern company is grappling with the changes in Eastern Europe. Others deal with ethical issues like TV violence, the sale of chewing tobacco to teens, and the trend toward "weapon wear" among school-age children.