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Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.
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About the Author:
Douglas West is Professor of Marketing at Birmingham Business School. Prior to this, he was Director of the MARCOMS Research Centre at the University of Westminster. Previously he has held positions at South Bank, Henley Management College and the University of Calgary. John B. Ford is Professor of Marketing and International Business in the College of Business and Public Administration at Old Dominion University in Norfolk, Virginia. He specializes in international marketing strategic issues, and his specific interests in research include cross-cultural advertising and marketing research issues. Essam Ibrahim is Lecturer in Marketing at University of Strathclyde. Prior to this, he had taught and researched marketing at Manchester Metropolitan University, Huddersfield University and Cairo University.
Review:
Douglas West is Professor of Marketing at Birmingham Business School. Prior to this, he was Director of the MARCOMS Research Centre at the University of Westminster. Previously he has held positions at South Bank, Henley Management College and the University of Calgary. John B. Ford is Professor of Marketing and International Business in the College of Business and Public Administration at Old Dominion University in Norfolk, Virginia. He specializes in international marketing strategic issues, and his specific interests in research include cross-cultural advertising and marketing research issues. Essam Ibrahim is Lecturer in Marketing at University of Strathclyde. Prior to this, he had taught and researched marketing at Manchester Metropolitan University, Huddersfield University and Cairo University.
This is one of the best written and most lively books on Strategic Marketing. Logical, concise, and to the point; it stretches students to think - which is refreshing. Mike Flynn, University of Gloucestershire Business School The authors integrate classic literature alongside the more contemporary and cutting-edge debates in marketing strategy, illustrated with a great range of examples and case-studies. A well researched text that is written in such a way to be accessible to both undergraduate and taught postgraduate students. Jonathan Elms, University of Stirling
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- PublisherOxford University Press
- Publication date2006
- ISBN 10 0199273987
- ISBN 13 9780199273980
- BindingPaperback
- Number of pages552
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Strategic Marketing: Creating Competitive Advantage
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Strategic Marketing: Creating Competitive Advantage
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Book Description Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Pages cornées. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Dog-eared pages. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-635-522
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Book Description Paperback. Condition: Very Good. Strategic Marketing: Creating Competitive Advantage This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780199273980
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Strategic Marketing : Creating Competitive Advantage
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(2006)
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ISBN 13: 9780199273980
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