Items related to Strategic Marketing 4th Edition
- PublisherOxford University Press, USA
- Publication date2022
- ISBN 10 0198856768
- ISBN 13 9780198856764
- BindingPaperback
- Edition number4
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Strategic Marketing 4e
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Oxford University Press, USA
(2022)
ISBN 10: 0198856768
ISBN 13: 9780198856764
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Strategic Marketing
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(2022)
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Strategic Marketing: Creating Competitive Advantage
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Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9780198856764
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Strategic Marketing: Creating Competitive Advantage by West, Douglas, Ford, John, Ibrahim, Essam, Montecchi, Matteo [Paperback ]
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OUP Oxford
(2022)
ISBN 10: 0198856768
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Strategic Marketing (Paperback)
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Oxford University Press, Oxford
(2022)
ISBN 10: 0198856768
ISBN 13: 9780198856764
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Book Description Paperback. Condition: new. Paperback. Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers.The book's clear four-part structure mirrors the industry's most widely-used strategic marketing framework. Each part tackles one of four questions that organisations need to ask themselves: 'where are we now?', 'where do we want to be?', 'how will we get there?' and finally: 'did we get there?' - all while revealing the techniques marketers use to discover the answers.This illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.This book is accompanied by the following online resources:For students:Self-test multiple choice questions with answer feedbackCase study guideLinks to additional resources (articles, videos, and other resources)Chapter summariesKey themes and further readingAdditional exercisesFlashcard glossaryFor lecturers:Additional extended case studies with teaching notesLecturer's guide to using the case studies from the book in classPowerPoint presentationsTest bank containing multiple-choice questionsLinks to third-party video contentFigures from the text Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780198856764
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Strategic Marketing 4th Edition
Published by
Oxford University Press, USA
(2022)
ISBN 10: 0198856768
ISBN 13: 9780198856764
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Book Description Paperback. Condition: Brand New. 4th edition. 600 pages. 9.72x7.52x0.91 inches. In Stock. Seller Inventory # __0198856768
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Strategic Marketing 4e
Published by
Oxford University Press, USA
(2022)
ISBN 10: 0198856768
ISBN 13: 9780198856764
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Book Description Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # 9780198856764-GDR
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STRATEGIC MARKETING
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Oxford University Press
(2022)
ISBN 10: 0198856768
ISBN 13: 9780198856764
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780198856764
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