Éxito comercial: prácticas administrativas y contextos culturales - Softcover

This upper-level Business Spanish textbook, adopted by over 200 colleges and universities in four countries, prepares students to effectively use the language in a cross-cultural context for success in today's Spanish-speaking business world. Students improve basic language skills while gaining valuable business insight through a variety of interactive and individual practice applications. All lessons are grounded in fundamental business concepts within a strong cross-cultural language context.