Items related to The Essence of Consumer Behaviour (Essence of Management...
Why is a knowledge of consumer behaviour so essential to effective marketing? How can an understanding of why people buy help marketers know how to sell? How are attitudes towards products formed - and how can those attitudes be changed? What can managers do to persuade consumers to buy - and buy again? The Essence of Consumer Behaviour is an invaluable reference source for managers on short courses; for MBA and other students who want to get quickly to the heart of the subject; as reference material for managers' bookshelves and for aspiring managers wishing to improve their knowledge and skills.
"synopsis" may belong to another edition of this title.
From the Back Cover:
Helps managers and students quickly understand why consumers make the decisions they do -- and how to influence those decisions. This book discusses the importance of understanding consumer behavior, and the tools and techniques available for doing so. It introduces consumer motivation, goals, incentives and uncertainties. It reviews the relationships between buying and an individual's personality and self-concept -- and introduces high-involvement purchasing behavior. It illuminates the differences between new and repeat buyers. It also covers market segmentation, evaluation of consumer attitudes, and buyer behavior in the increasingly important services marketplace.All managers and business students, especially those with marketing responsibilities or interests.
"About this title" may belong to another edition of this title.
- PublisherPearson P T R
- Publication date1997
- ISBN 10 0135731224
- ISBN 13 9780135731222
- BindingPaperback
- Number of pages206
Top Search Results from the AbeBooks Marketplace
Stock Image
Essence of Consumer Behaviour
Published by
Pearson Education, Limited
(1997)
ISBN 10: 0135731224
ISBN 13: 9780135731222
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 4608709-6
Buy Used
US$ 4.00
Convert currency
Stock Image
Essence of Consumer Behaviour
Published by
Pearson Education, Limited
(1997)
ISBN 10: 0135731224
ISBN 13: 9780135731222
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3119452-6
Buy Used
US$ 4.00
Convert currency
Stock Image
The Essence of Consumer Behaviour (Essence of Management: Prentice Hall Series)
Published by
Pearson P T R
(1997)
ISBN 10: 0135731224
ISBN 13: 9780135731222
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Prentice Hall Ptr Pub Date: 1/1/1997 Binding: Paperback Pages: 216 First edition. Seller Inventory # 6456260
Buy Used
US$ 1.00
Convert currency
Stock Image
The Essence of Consumer Behaviour (Essence of Management Series)
Published by
Pearson P T R
(1997)
ISBN 10: 0135731224
ISBN 13: 9780135731222
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Seller Inventory # 3IITB90005NL_ns
Buy Used
US$ 2.13
Convert currency
Stock Image
The Essence of Consumer Behaviour (Essence of Management Series)
Published by
Pearson P T R
(1997)
ISBN 10: 0135731224
ISBN 13: 9780135731222
Used
Paperback
Quantity: 2
Seller:
Rating
Book Description Paperback. Condition: very good. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Seller Inventory # 3C-9780135731222-V
Buy Used
US$ 5.41
Convert currency
Stock Image
The Essence of Consumer Behaviour (Essence of Management: Prentice Hall Series) (Essence of Management Series)
Published by
Pearson P T R
(1997)
ISBN 10: 0135731224
ISBN 13: 9780135731222
Used
Paperback
Quantity: 2
Seller:
Rating
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001638773
Buy Used
US$ 1.00
Convert currency
Stock Image
The Essence of Consumer Behaviour (Essence of Management: Prentice Hall Series)
Seller:
Rating
Book Description Paperback. Condition: Very Good. The Essence of Consumer Behaviour (Essence of Management: Prentice Hall Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780135731222
Buy Used
US$ 4.75
Convert currency
Stock Image
The Essence of Consumer Behaviour (Essence of Management: Prentice Hall Series)
Seller:
Rating
Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780135731222
Buy Used
US$ 4.75
Convert currency
Stock Image
The Essence of Consumer Behaviour (Essence of Management Series)
Published by
Pearson P T R
(1997)
ISBN 10: 0135731224
ISBN 13: 9780135731222
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 5-0135731224-G
Buy Used
US$ 15.97
Convert currency
Stock Image
The Essence of Consumer Behaviour
Published by
Prentice Hall
(1997)
ISBN 10: 0135731224
ISBN 13: 9780135731222
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780135731222. Seller Inventory # 8581540
Buy Used
US$ 3.22
Convert currency