Brand You: Marketing: Real People Real Choices - Softcover

Products aren't alone in benefiting from branding. People can benefit, too. Branding strategies help professionals get noticeed and position them for exciting new career opportunities. Prepared by Liz Harris-Tuck of Career Horizons, the Brand Youhandbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success.