Items related to Marketing Research: With Spss 12.0
For the introductory marketing research course. The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSS(R) Student Edition 12.0, whereas most other books offer only version 11.0. The authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).
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- PublisherPearson College Div
- Publication date2004
- ISBN 10 0131643967
- ISBN 13 9780131643963
- BindingHardcover
- Number of pages642
- Rating
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Marketing Research: With Spss 12.0
Published by
Pearson College Div
(2004)
ISBN 10: 0131643967
ISBN 13: 9780131643963
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Hardcover
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