Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.
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Book Description PAPERBACK. Condition: GOOD. 2003-02-28. Pearson Education Ltd . Softcover. ACCEPTABLE Purple pictorial covers. White titles. Spine sunned. Front cover creased. 10x8. Seller Inventory # 2035333
Book Description paperback. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. Fourth Edition. Text is clean, clear and bright throughout. Cover shows minimal marking. Does not contain CD-ROM. Used. Seller Inventory # 185082