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The Do-It-Yourself Business Promotions Kit - Softcover

Griffin, Jack

 
9780131060067: The Do-It-Yourself Business Promotions Kit
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ISBN 10: 0131060066 ISBN 13: 9780131060067
Publisher: Prentice Hall Direct, 1995
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This indispensable tool kit contains literally hundreds of ready-to-use models of effective and affordable communications, covering all the principal media--personal letters, direct mail, telephone solicitations, and customer service, print ads, press releases, and radio and TV spots. Covers every aspect of the selling cycle--before, during, and after the sale.

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Review:
All types of business promotions are covered in this guide; from cover letters and telemarketing scripts to radio and TV spots and press releases. Just about any type of business promotion program is covered here; from models for small businesses to programs for established, expanding ventures. The letter models are invaluable. -- Midwest Book Review

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  • PublisherPrentice Hall Direct
  • Publication date1995
  • ISBN 10 0131060066
  • ISBN 13 9780131060067
  • BindingPaperback
  • Number of pages300

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