Bidding for goods and services on-line is revolutionizing the way businesses deal with one another. Arthur Sculley and W. William Woods lay out the key features for success in a B2B exchange, illustrating their points with practical examples drawn from existing B2B sites. They also address the key issues in building a profitable B2B exchange.
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"An insightful early warning system for the B2B tsunami about to hit the economy." Rakesh Sood, Senior Analyst, Goldman Sachs Investment Research
"Read this book cover to cover as it will change your company's whole on-line strategy." Dr. James Martin, Author of CyberCorp
"This book provides a solid analysis of the emerging business-to-business E-commerce market and clearly identifies the role of B2B Exchanges in the market." Steven Kaplan, Neubauer Family Professor of Entrepreneurship and Finance Graduate School of Business, University of Chicago
"B2B Exchanges are a truly exciting investment opportunity. This insightful book is destined to be an influential strategy guide for anyone thinking of setting up or investing in Internet based exchanges." Charles Finnie, B2B Senior Analyst, Volpe Brown Whelan & Co.
"Every CEO should read this book to understand the profound change that the Internet is effecting on business-to-business transactions in every industry, from industrial age manufacturers like General Motors to sophisticated financial services like insurance and reinsurance." David Brown, Former CEO of Centre Re and co-Founder of the Wired Atlantic venture capital fund
"Required reading for MBA students and business school professors interested in the future of E-commerce." David M. Cromwell, Adjunct Professor of Venture Capital, Yale School of Management
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