Marketing: Best Practices - Hardcover

K. Douglas Hoffman earned his master's and doctorate degrees from the University of Kentucky and his bachelor's degree from The Ohio State University. He has been formally recognized for teaching excellence and has served as past education coordinator for the Services Marketing Special Interest Group of the American Marketing Association. Dr. Hoffman currently is a professor of marketing and has taught such courses as Principles of Marketing, Services Marketing, E-Marketing, Retail Management, and Marketing Management. His primary teaching and research passion is services marketing. He launched the first services marketing classes at Mississippi State University, the University of North Carolina at Wilmington, and Colorado State University. Prior to his academic career, Dr. Hoffman was actively involved in his family-owned golf course business, served as a distribution analyst for Volkswagen of America, and worked as a research analyst for the Parker Hannifin Corp. His current research and consulting activities are primarily in the areas of customer service/satisfaction and services marketing education. Dr. Hoffman has coauthored two other South-Western/Thomson Learning texts: Essentials of Services Marketing and Managing Services Marketing, both with John E. G. Bateson.

"For anyone seeking a more consistent format and pedagogy Marketing: Best Practices is a must. This ground-breaking text combines the best in production quality with renowned contributors providing inspirational chapters on their particular specialisms. Who could argue with Terrance Shimp on marketing communications, Jagdish Sheth on consumer behaviour and John Lindgren on marketing and the Internet? Above all, while maintaining the energy and style of its 16 authors, the text genuinely has a single voice through consistent chapter design and writing level. Key features include topical examples, case studies. Internet links and exercises, a wide range of questions plus learning objectives signalled throughout each chapter. ...Publishers seeking innovative and exciting texts would do well to use Marketing: Best Practices as a model." -Sally Dibb, University of Warwick Times Higher Education Textbook Review