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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market - Hardcover
Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers’ demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven’t gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
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About the Author:
Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president. Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.
From AudioFile:
The authors of this seven-year-old audio have moved on to create other books and audios, but this one is a classic that more people ought to hear. It's a broad-brush look at the basic types of businesses and the requirements for excellence in each type. Each of the three types delivers a dominant value proposition--best cost (efficiency), best product (engineering), or best total customer solution (customer connection). Each type of business has particular requirements, and they function best when the corporate culture, operational standards, and leadership styles are configured to fit those requirements. Essential, seminal listening for any executive. T.W. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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- PublisherReading, Ma: Addison-Wesley Publishing Company, 1995
- Publication date1995
- ISBN 10 0002556480
- ISBN 13 9780002556484
- BindingHardcover
- Number of pages208
- Rating
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Published by
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(1995)
ISBN 10: 0002556480
ISBN 13: 9780002556484
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780002556484
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The Discipline of Market Leaders
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0002556480. Seller Inventory # 8532295
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The Discipline of Market Leaders
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Book Description hardcover. Condition: Fair. Dust Jacket Condition: Unclipped. Sloped spine. Wear present.Discolouration present.Fold creasing present.Foxing.Scruff marks and small marks present on the front cover and back cover.Scruff mark present at the sides of pages.Small mark present on a few pages. Slight tearing present.Dent marks present on the front cover and back cover.Stain present on both sides of the front cover and back cover, on the front of first page, on the back of last page and at the sides of a few of the pages. Seller Inventory # E0201415
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The Discipline of Market Leaders
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Book Description Cloth. Condition: Very Good. Dust Jacket Condition: Very Good. First Edition. The book is clean and tight, good condition. Choose your customers, narrow your focus, dominate your market. Seller Inventory # 001883
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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Book Description Hardcover. Condition: As New. Dust Jacket Condition: Fine. 1st Edition. Perseus Books 2005. Hardcover. Condition: As New. The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Instructive text on business competition and the leading managers. Seller Inventory # ABE-1585959623453
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THE DISCIPLINE OF MARKET LEADERS
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Book Description Couverture rigide. Condition: bon. RO60076153: 1995. In-8. Relié. Bon état, Couv. convenable, Dos satisfaisant, Intérieur acceptable. 208 pages. Avec Jaquette. . . Classification Dewey : 420-Langue anglaise. Anglo-saxon. Seller Inventory # RO60076153
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